Dear Mrs. Smith,
Capitalizing on a career that encompasses broad-based experience in brand marketing, public relations, and customer relations, I am seeking an opportunity to apply these skills in a marketing communications position that will offer the potential for advancement based on performance. I believe that I possess knowledge and expertise that can be an asset to your firm and have, therefore, enclosed for your review a résumé that outlines my professional background.
Some key points that you may find relevant to a marketing communications role with your organization include the following:
- Identifying target audiences and developing marketing messages that reach those audiences. In both business-to-business and consumer products settings, I have been successful in researching potential market segments and creating strategies that effectively communicate product features and promote brand awareness.
- Implementing innovative, technology-based approaches to marketing, including championing e-commerce initiatives that both augment product sales and afford
opportunities to gather information about customers.
- Spearheading public relations efforts that coordinate with marketing strategies and advance overall business goals. These have included placement of features in both
electronic and print media, participation in high-profile public events, and implementation of “strategic philanthropy” initiatives.
- Directing an array of brand management activities, which have encompassed graphic design; copy writing; and production of collaterals, point-of-sale materials, and
I am confident that my experience, education, and enthusiasm will allow me to make a meaningful contribution to your ongoing business success. I would enjoy meeting with you to discuss in detail how my capabilities can best serve your marketing communications needs. Please contact me to arrange a mutually convenient date and time when we might initiate a dialogue.
Thank you for your time and consideration. I will contact you soon to set up an interview.